Birth of the TRI Brand and Westside Produce
In the late 1940’s, Jess Telles, Jr. and his brother Frank began farming as partners in California and Arizona. The brothers formed Telles Ranch Incorporated (TRI) in 1953 and their partnership quickly became one of the most prominent agricultural operations in the Western United States.
During the 1950's and 1960's, the Telles brothers were farming over fifty-thousand acres of cotton, melons, tomatoes, lettuce, barley and wheat.
By the late 1960's, Jess and Frank were the world’s largest growers and shippers of cantaloupes.
In the early 1970’s, the two brothers amicably dissolved their partnership and Jess formed a new partnership with his three adult sons. During the dissolution, the brothers agreed that Jess would continue his business operations as TRI and Frank as Telles Ranch. In 1975, Stephen Patricio was hired as Chief Financial Officer of the diversified TRI entities, including produce and citrus operations, a transport company, dairy, and cotton gin.
In 1986, Jim Malanca became Sales Manager of TRI Produce, overseeing the sales in California and Arizona of the world's largest cantaloupe and honeydew operation.
In the early 1990’s, the diversified TRI entities were dissolved and Jess, Stephen and Jim Malanca, then TRI Produce Sales Manager, formed Westside Produce as an independent handler of the finest quality cantaloupe and honeydew melons in the Central San Joaquin Valley.
In 1993, Westside Produce transitioned its operations from shed packing and hydro-cooling to field packing and forced air cooling. This change allowed for greater transparency in operations including, on demand marketing, enhanced inventory management, and significant decreases in throughput time for highly perishable commodities.
In 1996, Sal Alaniz succeeded his father Eliseo as Harvest Manager at Westside Produce. Raised in the fields, but a business administration graduate of Fresno State, Sal was tasked with overseeing the field pack operation, the company’s safety program and ensuring the health and wellness of the men and women who worked long hours harvesting cantaloupes and honeydews.
During the late 1990’s and 2000’s, Westside Produce established itself as an industry leader in both service and quality, attracting some of the best cantaloupe and honeydew growers in California and Arizona.
In 2005, Garrett Patricio, Blake Patricio and Justin Porter were hired to facilitate changes in operations, finance, accounting, and information technology. Youthful exuberance and innovative technology has shaped the process flow at Westside Produce and will continue to drive its operations into the future.
After more than 60 years, the TRI Brand and management of Westside Produce continues to be recognized as an industry leader for quality of product, consistency of pack, honest source of reliable information and superior provider of customer service.